UAPB/Stamp Out Smoking Administers Non-Traditional Intercept Research Assessment

MISRGO, in partnership with its marketing/advertising agency, recently completed an innovative, non-traditional intercept research assessment against African American males in the following three markets:  Little Rock, Pine Bluff and West Memphis.

The purpose of the research was to gain a better understanding of the perception of tobacco products, consumption trends, ills and preferred methods of cessation against African American males to become even better equipped to advocate for tobacco-free lives. 

The data uncovered from the research was extremely informative. Below are just a few highlights from the research. 

• Respondent’s feel that mentholated and non-mentholated are equally unhealthy. However, when prompted that mentholated (and all respondents smoke mentholated) is actually more harmful, most (77.1%) would still continue smoking mentholated and only (19%) would quit smoking entirely. 
• Nearly all respondents (84.8%) were completely unaware of Erectile Dysfunction and almost the same number (85.7%) were unaware of any correlation between smoking and Erectile Dysfunction. However, when made aware of the correlation between smoking and Erectile Dysfunction (88.8%) would quit smoking. 
• Only (22.9%) of respondents indicated that they smoked Black & Milds on a regular basis. However, only (12.5%) seemed to indicate flavored cigarettes as their preference, and they did so because they preferred the taste.