One such space was utilized to consult individuals in the completion of the Fax Back Referral Forms. The other space/room was utilized to activate on-site quit attempts via the "Quit to Call" mechanism. We successfully secured fourteen Fax Back Referral Forms from this one-day event! Approximately 3,300 people attended this event throughout the day.
February 17 - One of the final community-based events we successfully executed this quarter was the partnership with La Pantera radio station (local Hispanic radio station) in support of the highly-acclaimed Gerardo Ortiz Concert. Gerardo is a sought-after Latin Music Award Chart "star" within the Hispanic community. His concert took place at the Little Rock Metroplex. The event drew nearly 2,000 Hispanics not only from Central Arkansas, but throughout the state. There were approximately 1,600 tickets sold and 300 comp tickets.