KTVE/NBC Channel 10 and Fox Channel 14 listeners are still--to-date--calling the Evergreen Baptist Church Tobacco Awareness Program (EGBCTAP) for help to quit smoking. As a result of an overwhelming response to a minority disparity and 1-800-QUIT-NOW tobacco information television commercial, EGBCTAP has set May 5th as a beginning date for "40-Days to Freedom", a cessation campaign designed for use by faith-based organizations. Community grantees continue to be a trusted resource when a personal-touch is requested by various individuals. Graduation ceremonies have also been scheduled for June 12th for “quitters” who will successfully complete 40-day workshop. Each participant will receive free invitations in order to invite friends and family to their “quit-date” graduation services. Quitters will be guests of honor and guest speakers, certificates, food, etc. will accompany this gala event.
Although most people believe television advertising is extremely costly, the actual advertising cost was less than $10 per commercial during a special provided by the station. NBC television staff assisted EGBCTAP by identifying time-and- show preferences (“Family Feud”, “Judge Joe Brown”, etc.) that surrounded the minority target population. Television advertising was a cost effective strategy that enabled EGBCTAP to reach a broader audience by crossing the state-line into the Louisiana area to bring in ten callers to the EGBCTAP office. EGBCTAP has further plans to include the valuable cessation workshop assistance online by “oovoo”. For more information concerning “40-Days to Freedom” call the EGBCTAP office at 870-918-7264 or the MISRGO office at 870-575-8923. For further help to quit smoking, please call 1-800-QUIT-NOW.
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