Monday, May 16, 2011

Highlights from Recent MISRGO Activities

Your MISRGO team has been busy promoting and advocating tobacco-free lives in the State of Arkansas! Take a look at some of the successful activities we participated in this quarter.




Kyle Hartsfield and Rosemarie Young manage the booth at the Midsouth Black Expo



  • MISRGO and Addiction Studies participated in the Annual Midsouth Summit Black Expo, February 26, 2011 at Little Rock’s Metroplex.  There were 3,500 in attendance and 82 booths present. MISRGO staff identified potential Clearing The Air Conference vendors, surveyed attendees and offered collaterals.
  • February kicked off efforts to speak directly to served and underserved counties by uniting with The Power 92 Jammers Charity Basketball team. The basketball season partnership has afforded MISRGO the opportunity to introduce Quitline information, disseminate cessation and prevention literature, address spectators at halftime and receive commentator mentions throughout the game. In the past several weeks 2,897 minority Arkansans have attended the charity basketball games, including those from Bradley, Arkansas, Washington, Pope and Hempstead counties.
  • MISRGO and Addiction Studies paired with KIPR-Power 92 Jams for the 2nd Annual Independent Youth Football League Benefit and Broadway Joe Birthday Weekend Celebration. Day 1, Friday, February 25, 2011, 675 Doubletree Hotel attendees learned of UAPB’s 15% Set-A-Side program and initiatives in an on stage demonstration. Day 2, Saturday evening, February 26, 2011, MISRGO encouraged prevention and cessation to 558 IYFL parents and announced collaboration with The Power 92 Jammers.
  • MISRGO and Addiction Studies partnered with the American Heart Association and KHLR-106.7 Hallelujah FM, April 8, 2011, in Little Rock for “An Evening with Wess Morgan”, Billboard’s current top 5 gospel artist. MISRGO and two Little Rock sub-grantees presented funding opportunity particulars, tobacco facts, law enhancements and Quit Line information. 226 African American adults were in attendance.

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