Thursday, March 7, 2013

Highlights from the 2nd Quarter 2012 – 2013

We had a very successful 2nd quarter in our work to educate Arkansans about tobacco prevention and cessation, and we executed several successful events and initiatives that reached minority communities across the state.

November 2012: Now in its third year, the 2nd quarter marked the completion of the MISRGO home game on-line ticket give-a-way promotion.  MISRGO partnered with the University of Arkansas at Pine Bluff Golden Lions Football Team and KIPR for Home Game Ticket Give-A-Ways through  By visiting MISRGO’s website and filling out a short survey, an individual’s name was entered to win 2 tickets to a Golden Lions football game. The objective of the initiative was to connect UAPB’s Golden Lion supporters to MISRGO and our tobacco cessation and prevention message.
From this promotion, we received approximately 50 responses to the online web banner ad and registration process! Overall, we secured nearly 150 questionnaires from game attendees that visited our booth and educated thousands of UAPB fans on the ills of tobacco consumption.

October 2012: MISRGO participated in on-air interviews across the state to talk about the impact of cigar products on minority communities.  Look below in this issue of MISRGO Mentions for more information about this story.

November 28 – December 1, 2012: This quarter, MISRGO served as a sponsor for the 6th National Conference on Health Disparities that took place November 28 –  December 1 at the Peabody Hotel in Little Rock.  The 2012 conference focused on policies and programs to reduce health disparities. Presenters emphasized the role of social determinants, personal responsibility and prevention initiatives that reduce disparities.

MISRGO activated a booth to educate visitors about Arkansas’ minority tobacco prevention and cessation programs as well as the UAPB Master of Science in Addiction Studies program.
Thousands of health advocates attended the conference, several of which stopped by the MISRGO booth for more information.

December 2012: We also began our annual sponsorship with the Jammers Charity Basketball Game this quarter. The purpose of the partnership with the Jammers is to utilize the basketball games as a means to disseminate anti-tobacco messaging and helpful quitting information to all attendees.

For each game, MISRGO activates a booth for educational materials and on-site promotions, uses signs and collaterals, runs weekly radio spots to advertise the event, receives “mentions” throughout the duration of each Jammers Game and makes halftime announcements.

While we have a presence at every game through signage and mentions, your MISRGO team had a significant physical presence in Altheimer, AR on December 1st where we spoke with the 250 attendees and Gurdon, AR on December 15th where we engaged over 300 people!

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