Highlights from 3rd Quarter 2012

February 15 - This quarter afforded us the opportunity to educate our African American target audience via the UAMS Mid-South Black Expo.  The Black Expo took place at the Little Rock Metroplex Saturday, February 15.  The Expo takes place each year as a means to showcase minority-based companies and initiatives that directly target this portion of the population (i.e. the Minority Initiative of Stamp Out Smoking).

Our partnership with the Black Expo was non-traditional for this year as we sought opportunities to truly activate this event for our anti-tobacco messaging platform.  For this year's event, we were able to secure not only a traditional booth to distribute collateral information, but also two additional spaces within the venue.

One such space was utilized to consult individuals in the completion of the Fax Back Referral Forms.  The other space/room was utilized to activate on-site quit attempts via the "Quit to Call" mechanism.  We successfully secured fourteen Fax Back Referral Forms from this one-day event!  Approximately 3,300 people attended this event throughout the day.

February 17 - One of the final community-based events we successfully executed this quarter was the partnership with La Pantera radio station (local Hispanic radio station) in support of the highly-acclaimed Gerardo Ortiz Concert.  Gerardo is a sought-after Latin Music Award Chart "star" within the Hispanic community.  His concert took place at the Little Rock Metroplex.  The event drew nearly 2,000 Hispanics not only from Central Arkansas, but throughout the state.  There were approximately 1,600 tickets sold and 300 comp tickets.

The activation of this event included the raffling of a sombrero to a selected winner.  We utilized this raffle as a "draw" to the UAPB/SOS booth.  Once visitors stopped at our booth, we had the opportunity to deliver our anti-tobacco prevention and cessation messaging.  We also gathered more than 250 names and contact information from Hispanics entering the raffle.