The 15% Set-A-Side Program, housed at the
University of Arkansas Pine Bluff, has been recognized by the
International Davey Awards for its cutting edge anti-tobacco media campaign. “
Stand Off”, a creative commercial featuring world boxing champion Jermain Taylor, and “Stamp It Out”, a hip-hop commercial featuring rapper Lil’ Speedie, were awarded in the categories of Healthcare (non-hospital) and Not-for-Profit, respectively. Both were thirty-second television commercials designed to promote the benefits of tobacco cessation and to encourage minorities to abstain from the use of tobacco products.
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