The Minority Initiative of Stamp Out Smoking will launch this year’s public education efforts with new television and radio advertising featuring former Razorback and current Chicago Bulls player, Ronnie Brewer.
Entitled I Can’t Imagine, the TV/radio advertisements highlight Ronnie in the element that has deemed him a star - basketball. Leveraging this star power and appeal to the Minority Initiative of Stamp Out Smoking’s target audience (African American males, ages 18+), the TV/radio advertisements feature Ronnie reminiscing on the path he has taken to pave his career while underscoring how life may be totally different had he chosen to smoke.
“It was indeed a pleasure to work with Ronnie for this creative initiative,” stated Toni McCastle, Media Liaison for MISRGO and the Addiction Studies Program. “With our charge to create healthier lives in our state by sharing the life-saving benefits of tobacco cessation and encouraging minority populations to quit tobacco use, we could not have chosen a better advocate to carry this message.”
The new ads are scheduled to air in October and will run through June 2012. Click here to view photos from our exciting creative shoot with Ronnie. Be on the lookout for the advertisements and we welcome your feedback!